Niko Partners CEO Lisa Hanson and Director of Research & Insights Daniel Ahmad recently joined Christopher Dring on thegamebusiness Podcast to share the latest insights about China’s video games market from our latest China research. Lisa noted that despite the hesitation from Western companies, China is a massive market and will continue to present lucrative opportunities.
"Some game companies continue to be afraid of…
Niko Partners CEO Lisa Hanson and Director of Research & Insights Daniel Ahmad recently joined Christopher Dring on thegamebusiness Podcast to share the latest insights about China’s video games market from our latest China research. Lisa noted that despite the hesitation from Western companies, China is a massive market and will continue to present lucrative opportunities.