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What you need to know about India’s video game market - New Niko Partners research
Niko Partners’ India Gamer Behavior & Market Insights Report is out now.
Nov 6
October 2025
Escape from Duckov sells over 2 million copies
Chinese indie game Escape from Duckov, developed by five-person studio Team Soda and published by Bilibili, has emerged as one of the most successful…
Oct 30
How Hollow Knight: Silksong Rose to Success Despite Mixed Reaction
Australian indie studio Team Cherry’s Hollow Knight action series garnered 25.8 million viewers across Huya, Douyu and Bilibili in September.
Oct 24
US Senators express 'Foreign Influence' concerns over Saudi PIF's buyout of EA
Two Democratic senators, Richard Blumenthal and Elizabeth Warren, have expressed uneasiness over the $55 billion dollar acquisition of EA, citing…
Oct 23
Breaking Barriers: Expanding Global Game Profit Through Innovative Partnerships
As the Knowledge Partner of gamescom asia 2025 x Thailand Game Show, Niko Partners is thrilled to present the latest insights to video games industry…
Oct 22
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8 Trends That Will Redefine Gaming in Asia (and Beyond) – Niko Partners Chat with Deconstructor of Fun Podcast
Asia and MENA video games landscape continues to be shaped by a mix of growth and regulation.
Oct 21
Hollow Knight: Silksong off to a strong start in China, but localization is poorly received
Launched in 2017, Hollow Knight has sold over 15M copies worldwide.
Oct 16
"Some game companies continue to be afraid of the Chinese market" - Niko Partners Talks with The Game Business Podcast
Niko Partners CEO Lisa Hanson and Director of Research & Insights Daniel Ahmad recently joined Christopher Dring on thegamebusiness Podcast to share the…
Oct 10
India's government opens consultation on Draft Online Gaming Rules for esports, social games
India’s Ministry of Electronics and Information Technology (MeitY) has opened consultation until October 31st on the Draft of the Promotion and…
Oct 9
Saudi Arabia’s PIF leads $55 billion buyout of EA – on route to Vision 2030
The biggest games industry news of the week – and perhaps the year – is that Electronic Arts is set to be taken private by an investor consortium…
Oct 3
SEA of Opportunities - New Southeast Asia Research from Niko Partners
Niko’s SEA-6 Gamer Behavior & Market Insights are out now.
Oct 2
China’s video game regulator NPPA approves 156 video games in September 2025
The National Press and Publication Administration (NPPA), mainland China’s regulator in charge of game approvals, issued ISBNs for 145 domestic games…
Oct 2
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